HOEI

Selling Ad Space on Your Car

August 27th, 2007

HOEI Bumper Sticker AdvertisingI saw an article in the NY Times this weekend that pointed out how some companies are paying ordinary people to have their cars wrapped up like a NASCAR. The article states that folks get as much as $800 per month and free gas to place ads on their cars.  In most cases you are encouraged to obey the law and maintain a certain social standard.  That means no cussing, fussing, smoking, and certainly no consumption of competitor’s products or alcoholic beverages.  It is a good thing the cussing and fussing rules are have not been strictly enforced as a prerequisite for decals on the cars of Tony Stewart, Kurt Busch, Kevin Harvick, Robby Gordon and a few other lively NASCAR stars or these guys would be sporting “Sponsor Wanted” on their cars.

That said, I have been pondering another idea and wondering if anyone has already tried this. How well does ad space on cars and road signs work for driving traffic ;-) to a blog and/or web site? No…Really? I know all the major marketing companies know the answers to my questions, but that data is hard to come by without forking over some fat loot. Has anyone tried it? If so, how did you advertise and how successful were you?

I have seen some pretty creative billboards recently that actually left me browsing the URL from the sign. I am sure there is some degree of success, but is it worth the investment?

  • http://www.mamagrizzly.com Mama Grizzly

    OK! For just $600 a month, I’ll put your URL on my car and drive it around town! :wink:

blog comments powered by Disqus

Feed Icon
Subscribe to our feed.

TwitterCounter for @TheOzz

What's a feed?

Enter your email address:

Delivered by FeedBurner



Blogging Blogs - BlogCatalog Blog Directory