Build it and they will come
Not so fast there cowboy!
I will step out on a limb here and say that there are very few people who build a publicly accessible blog or web site with the intent that no one will ever visit. While that was not my intent when I built Blog Community College (BCC) more than six months ago, the harsh reality is that less than fifty people total have visited the site since it was built. Well over half of the 42 unique visits to the site to date have come from me or my co-author Chad.
Site Meter stats more than six months after the first post.
There are a few lessons to be learned from this unplanned exercise in blog flop:
Publicity Required - Building a blog requires some very basic marketing if you want people to actually read the blog. We might start by:
- Registering the site with search engines
- Using BCC’s URL as my “Website” when commenting on other blogs
- Notifying other bloggers of BCC’s existence
- Emailing a few friends
More Content -Only one video tutorial has been posted out of nearly a half dozen that are in various stages of editing.
Follow Through - Continue you what you start. While I have not done very good on this so far I believe that this is a pretty good idea for a blog. That said, there is no reason to sit on it. It is never too late to follow though.
